Reference · Comparison
LeakTrace vs Have I Been Pwned
Have I Been Pwned (HIBP) is Troy Hunt's free personal-lookup service that tells you if your email appears in known breach data. LeakTrace is a services-plus-platform hybrid that correlates breach exposure with data brokers, dark-web marketplaces, and reputation surfaces, coordinates removal, and monitors continuously. HIBP is a useful free signal. LeakTrace is the response layer. Individual reports from $97; family office engagements from $30,000 per year.
Where they overlap
Breach database coverage
HIBP maintains one of the most comprehensive public breach datasets. LeakTrace correlates against HIBP data as one input among many.
Public and observable signals only
Both work strictly from public data. Neither accesses private accounts, systems, or devices.
Where they diverge
| Dimension | Have I Been Pwned | |
|---|---|---|
| Product category | Free personal breach-lookup service. Enterprise API subscription. | Services-plus-platform hybrid. Analyst desk plus dashboard plus coordinated remediation. |
| Primary output | List of breaches an email appears in. | Full exposure profile: credentials, data brokers, dark-web, reputation, deepfake surveillance, wire-fraud precursors. |
| Analyst interpretation | None. Buyer reads the list. | Analyst desk interprets findings in the buyer's context, ranks severity, delivers remediation plan. |
| Data broker coverage | Not covered. | 200-plus data brokers monitored; removal requests filed monthly. |
| Reputation surface | Not covered. | Named-search velocity, sentiment analysis, defamation URL detection. |
| Continuous monitoring | Free tier: one-off lookup. Notification signup available for breach appearances. | Live dashboard with weekly digest and priority analyst line. |
| Remediation coordination | Not offered. | Data-broker removal, DMCA, platform takedowns, tenant coordination, counsel handoff. |
| Enterprise / household scope | Personal email lookup. Enterprise API for developers. | Household, business, family office, wealth manager firm, sports agency scoped engagements. |
| Pricing | Free (individual). $3.95/month and up for API access. | $97 Individual Exposure Report. $697 Business Audit. From $30,000/year for family office engagements. |
Do LeakTrace and HIBP work together?
Yes. LeakTrace correlates against HIBP breach data as one of many signals (alongside data broker aggregators, dark-web marketplace surveillance, reputation surface monitoring, and infrastructure fingerprinting). HIBP is a foundational public data source that LeakTrace layers interpretation, correlation, and coordinated remediation on top of. Individuals often start with HIBP; buyers with more at stake move to LeakTrace.
Frequently asked questions
Is LeakTrace an alternative to HIBP?
HIBP tells you if you were in a breach. LeakTrace tells you what the exposure means, coordinates data-broker removal, and monitors continuously. HIBP is a useful free signal; LeakTrace is the paid response layer.
What does HIBP cost?
Individual queries are free. Enterprise API access starts around $3.95 per month; enterprise tiers negotiated.
Should I use LeakTrace if I already checked HIBP?
HIBP is a starting signal, not a plan. LeakTrace tells you what data is exposed beyond HIBP's coverage, what it means for wire-fraud or reputation risk, and coordinates removal. The LeakTrace Individual Exposure Report ($97) delivers this in one business day.
Is HIBP enough for family office or business use?
No. HIBP is designed for individual personal-email lookup. Family offices, businesses, and sports agencies need coverage across household members, advisor tenants, employees, and infrastructure — plus statutory framework mapping and chain-of-custody evidence. That is LeakTrace's engagement scope.
Discovery call
Twenty minutes. Mutual NDA on request. Reply within one business day.
Book at [email protected]. For individual buyers, the $97 Individual Exposure Report is the fastest path from HIBP lookup to actionable coverage.