Cyber insurance application · Website tracking tools

Why does a cyber insurance form ask about tracking tools on my website?

One form asks whether you use, or have ever used, tools that record what visitors do on your website, and names several.

Last read from the sources at the foot of this page.

Check my firm
01

What exactly does the form ask?

These are the form's own words, with the page they come from.

Do you currently use, or have you previously used, any code, software, tool or other technology that tracks, collects or otherwise records website visitor activity, including, but not limited to, Flash Cookies, TikTok Web Beacon, Google Analytics, Meta Pixel, Microsoft Clarity or any similar tracking tool or technology?

02

What does it mean for a small firm?

These are scripts on your pages that send visitor activity to another company, for analytics or advertising. Web designers often add them without being asked.

03

How do I answer it truthfully?

Check your analytics and advertising accounts, look at the page source of your main pages, and ask the company that built your site what it added. Tick every tool, past or present.

04

What can an outside reading show, and what can it not?

The scripts your public pages load today can be seen by anyone in the page source.

What your pages loaded in the past cannot be seen from outside now.

Sources

Where does this come from?

Related
07 · Check my firm

See what is open before anyone else does.

We read from outside, find each way in first, and show it with a check anyone can re-run. No access, nothing tested, no obligation.

What we readPublic sources only
Who sees itYou alone
Delivery72 hours from confirmation
Meeting firstNone
Reading requestPrivate
Problem: Enter your firm's name.
Problem: Enter your name.
Problem: Enter a full address, like [email protected].
Problem: That does not look like a website. Try yourdomain.com.

A person reads every request. Your outside reading comes by email within 72 hours from [email protected]. Privacy